Spirits in brief

09 March, 2007

Four leading distilleries have united to launch the first Highland Whisky Festival on June 2-3. The distilleries of Balblair, Dalmore, Glenmorangie and Glen Ord will celebrate the national dram with a series of master classes, guided tours, food sampling and cooper's displays. 

Cockspur Rum has appointed Pauline Clarke in the newly-created role of UK brand manager. Clarke has been responsible for developing the brand's cricket sponsorship programmes over the past three years of working for the company.

VK Vodka Kick has extended its motorsport link-up with sponsorship of the Bournemouth Sunseeker Rallye. VK promo girls were at the event to cheer on Global Brands managing director Steve Perez as he cruised into second place.

Sainsbury's has become the first supermarket to stock a 100 per cent Agave Tequila. Casco Viejo 100 per cent Agave Reposado (rrp £15.99) and Don Agustin Reposado (rrp £19.99) have secured listings in Sainsbury's stores nationwide.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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