Extra 8m edge for Lucozade

09 March, 2007

Lucozade Energy is rolling out a UK-wide 8.25 million marketing campaign that will break in April.

Designed to re-energise the nations' workers, Get Your Edge Back includes a new website, outdoor, cinema and press ads, and a roadshow that will stop at motorway service stations and workplaces across the UK during April and May.

Consumers will also have the chance to win 10,000 and a starring role in a Lucozade Energy ad by submitting a story on the theme of "losing your edge" at www.getyouredgeback.com.

Brand manager Jenny Hall said: "Get Your Edge Back is a bold campaign, which looks to truly engage with our consumers in an impactful manner as well as reinforcing our brand position."

GlaxoSmithKline

020 8047 5000




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter