McVitie's bowls a Jaffa in cricket deal

09 March, 2007

McVitie's Jaffa Cakes is getting behind English cricket as the official energy snack of the England cricket team.

The partnership sees the England and Wales Cricket Board logo appearing on Jaffa Cakes packs, and an on-pack promotion has also been launched offering consumers the chance to meet a member of the England team. Runners up can get their hands on international tickets and merchandise.

"The link-up is a perfect fit for Jaffa Cakes which are often eaten by sportsmen and women due to the high-energy credentials ," a spokesman said.United Biscuits 0870 1245566




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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