McVitie's bowls a Jaffa in cricket deal

09 March, 2007

McVitie's Jaffa Cakes is getting behind English cricket as the official energy snack of the England cricket team.

The partnership sees the England and Wales Cricket Board logo appearing on Jaffa Cakes packs, and an on-pack promotion has also been launched offering consumers the chance to meet a member of the England team. Runners up can get their hands on international tickets and merchandise.

"The link-up is a perfect fit for Jaffa Cakes which are often eaten by sportsmen and women due to the high-energy credentials ," a spokesman said.United Biscuits 0870 1245566




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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