Double Choc aims to seduce women

09 March, 2007

Cadbury Trebor Bassett is targeting women looking for an indulgent treat with the launch of its Dairy Milk Double Choc.

Available from March 26, it will be supported by a £3.85 million multi-media campaign that includes outdoor ads, sampling, PR activity and Coronation Street sponsorship.

Head of customer relations Mike Tipping said the "launch of CDM Double Choc will offer retailers an opportunity to capitalise on growth".

It will be available in 47g and 250g bars ( retail price: 43p and £1.72).




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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