Wine in brief

04 May, 2007

Gallo's latest advertising campaign has originated from a competition run in London's free Metro newspaper asking readers: "How does the unique taste of Gallo Family Vineyards Rosé make you feel?" Almost 10,000 people wrote in with their answers, which included "like cupid is using my tongue for target practice" and "like wearing a Technicolor dream coat on the inside". The top answers are now being used on more than 300,000 neck collars and POS posters outside Sainsbury's, Asda and Tesco .

Wine consultant Riccardo Cotarella is hosting a tutored tasting of top Italian wines in London on May 8. Twenty-five producers who have employed Cotarella as a consultant will present their portfolios at the Mermaid Conference & Events centre in Blackfriars. "This event means to me a great opportunity to present both my philosophy and the projects of these important estates," said Cotarella. For further details, contact Barbara at Eviva Communications on 0207 089 3852 or e-mail barbara@eviva.co.uk.

Constellation is aiming to tell more than 1.5 million people about its red wine and chocolate drink through a nationwide sampling campaign. Samplings will take place at 250 multiple shops and at sports, fashion and lifestyle events over the next few months. Rubis , a fortified red wine infused with chocolate, comes in a 50cl bottle with an rrp of £5.99.

Bordeaux's Ecole du Vin has introduced a course to its programme which allows participants hands-on involvement in the wine harvest. Destination Wine Harvest is a two-day course which starts with an introduction at the Ecole du Vin before heading out to the Sauternes and Médoc regions to follow grapes from the vine to the vat room. Courses take place on Sep 22 and 23 and Oct 6 and 7 and cost e450 per person.

Halewood International's wine division, Chalié Richards, has launched a three-strong port range. Gilberts Port consists of a ruby and a white with an rrp of £5.99, and a Late Bottled Vintage with an rrp of £8.59. All three have secured listings in Asda and will be in stores by May 19. The range will also be on show at the LIWSF.

The Drinks Sampling Company has relaunched its website at www.thedrinkssamplingcompany.co.uk. Launched in 2006, the company is a joint venture between Cube Communications and Sensible Wine Services. Its services include experiential field marketing, external product marketing and stand design.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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