Queen's Award for FlavorActiv

04 May, 2007

The beer flavour training company FlavorActiv has won a Queen's Award for Enterprise for its innovative beer tasting performance management tool.

The Taster Validation Scheme uses internet technology and flavour encapsulation techniques to help professional beer tasters monitor and improve their performance. It was

launched in 2002 , and has been picked

up by more than 5,000 professional beer tasters in 450 breweries .

"TVS is all about collaboration, and this award acknowledges the great collaboration between FlavorActiv and all of our customers," a spokesman said.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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