Queen's Award for FlavorActiv

04 May, 2007

The beer flavour training company FlavorActiv has won a Queen's Award for Enterprise for its innovative beer tasting performance management tool.

The Taster Validation Scheme uses internet technology and flavour encapsulation techniques to help professional beer tasters monitor and improve their performance. It was

launched in 2002 , and has been picked

up by more than 5,000 professional beer tasters in 450 breweries .

"TVS is all about collaboration, and this award acknowledges the great collaboration between FlavorActiv and all of our customers," a spokesman said.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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