Queen's Award for FlavorActiv

04 May, 2007

The beer flavour training company FlavorActiv has won a Queen's Award for Enterprise for its innovative beer tasting performance management tool.

The Taster Validation Scheme uses internet technology and flavour encapsulation techniques to help professional beer tasters monitor and improve their performance. It was

launched in 2002 , and has been picked

up by more than 5,000 professional beer tasters in 450 breweries .

"TVS is all about collaboration, and this award acknowledges the great collaboration between FlavorActiv and all of our customers," a spokesman said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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