Beer in brief

04 May, 2007

Specialist Brand Development is launching strawberry beer Früli into the off-trade. The distributor has signed a deal with Tesco that will see the 4.1 per cent Belgian white beer with 30 per cent strawberry juice go into stores this month. It is also in talks with other retailers. Contact Nick Holmes on 01788 891966.

Suffolk brewer Adnams has won an award from environmental organisation the Carbon Trust for its innovations in reducing its carbon footprint - such as reductions in beer bottle weight, building a low carbon distribution centre and using energy-efficient manufacturing processes.

In the latest round of Czech brewer Budweiser Budvar's 100-year-old legal battle against US Budweiser brewer Anheuser-Busch, the European Community Trademark Office has rejected A-B's application to register its Budweiser trademark in all EU countries, which could have damaged Budvar's trademark in its European heartland. Seventeen disputes between the two breweries still remain unresolved.

The Campaign for Real Ale is hoping to boost sales of unfashionable mild ale this May. Batemans and Brains are among the brewers listed in the body's Mild Map of the UK.

Greene King has invested £4.5 million in a new depot in Nottinghamshire to meet growing demand for its beers in the Midlands and the north.

Lincolnshire brewer Batemans says it saw bottled beer sales grow 24 per cent in 2006 and is on track for a similar rise in 2007 thanks to a new livery, growing consumer awareness and a promotion with Marks & Spencer .

Marston's Pedigree has become the official beer of Lord's cricket ground.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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