Celebration for oldest family member

04 May, 2007

Glengoyne has launched its new 21 Year Old Highland Single Malt with revamped packaging.

The new expression joins the existing 10 and 17 Year Old Single Malts, which were repackaged in November. It has been matured in hand-selected, first-fill European oak sherry casks and will retail at £69.99.

In a move to create a premium status for the range, the original presentation tubes have been replaced with boxes, and tasting notes written by the master distiller have been added to the redesigned label and presentation box. 

Iain Weir, marketing director at Ian Macleod Distillers, said: "The 21 Year Old is the pinnacle of the Glengoyne core range. This excellence is now clearly reflected in the packaging design too, giving customers a much clearer understanding of how much the Glengoyne 21 Year Old has to offer."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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