Vladivar aligned with arts and fun

04 May, 2007

Whyte & Mackay is spending £5 million on Vladivar as part of a long-term repositioning strategy.

A programme of consumer events will take place throughout the summer to link the brand with the ideas of "parties, fun, music and arts," a spokeswoman said.

Activity will include sponsorship of the Black Wall in London's Subway Gallery, which will host monthly underground art exhibitions to give young artists a space to showcase their work, a link-up with Grazia magazine and a programme of consumer sampling events across the UK.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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