Adult fruit drink from Schweppes

04 May, 2007

Schweppes has unveiled a sparkling fruitádrink that is specifically aimed at adults.

Straight Cut contains real fruit and no artificial colours, and comes in four flavours - Regular and Slimline Lemon, Slimline Grapefruit & Mandarin and Regular Pomegranate & Blueberry. Additional flavours and limited editions will be rolled out later in the year and TV and radio ads will back the launch.

"Currently thirtysomethings make up the largest consumer group in the drinks sector, with 30 to 39-year-olds consuming a total of 1,266 billion drinks per annum - the most of any age group," a spokesman said.

The bottle will be designed to specifically appeal to this market, he added.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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