TV exposure for Evian hydration
Published:  04 May, 2007

Evian is hitting TV screens from May in a 3 million marketing campaign.

Running for seven weeks, the ad will be supported by a nationwide poster campaign showing the benefits of hydration for the body. The packaging has also been re designed in vibrant pink to help it stand out on retailers' shelves and images of mountains highlight the brand's filtration through the French Alps.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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