TV exposure for Evian hydration
Published:  04 May, 2007

Evian is hitting TV screens from May in a 3 million marketing campaign.

Running for seven weeks, the ad will be supported by a nationwide poster campaign showing the benefits of hydration for the body. The packaging has also been re designed in vibrant pink to help it stand out on retailers' shelves and images of mountains highlight the brand's filtration through the French Alps.

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Dressing to impress

We’ve all had impressed on us the idea that we mustn’t judge a book by its cover. It’s one we tend to repeat at opportune moments, while singularly failing to follow it when buying books, or anything else.

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