TV exposure for Evian hydration
Published:  04 May, 2007

Evian is hitting TV screens from May in a £3 million marketing campaign.

Running for seven weeks, the ad will be supported by a nationwide poster campaign showing the benefits of hydration for the body. The packaging has also been re designed in vibrant pink to help it stand out on retailers' shelves and images of mountains highlight the brand's filtration through the French Alps.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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