Jacks jumps to new position

04 May, 2007

Snack A Jacks has been relaunched with revamped packaging to position it as a snack for "women with attitude".

Aimed at women aged 18 to 44 , each packet contains less than 10 per cent fat . The brand, which was recently voted Diet Hero by Top Santé readers in an annual poll, will sponsor ITV2's new celebrity programme, Deadline.

A multipack of six bags is also available in Salt & Vinegar, Sour Cream & Chive, Caramel and Butter Toffee Popcorn .




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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