Jacks jumps to new position

04 May, 2007

Snack A Jacks has been relaunched with revamped packaging to position it as a snack for "women with attitude".

Aimed at women aged 18 to 44 , each packet contains less than 10 per cent fat . The brand, which was recently voted Diet Hero by Top Santé readers in an annual poll, will sponsor ITV2's new celebrity programme, Deadline.

A multipack of six bags is also available in Salt & Vinegar, Sour Cream & Chive, Caramel and Butter Toffee Popcorn .




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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