In brief

04 May, 2007

Walkers is rolling out Sensations Corn Chips in Sweet Chilli & Coriander and Cream Cheese & Cracked Black Pepper flavours. The launch will be supported by a £1.5 million TV ad campaign .

Belgravia & Tobago has extended its range of premium cordials with the launch of Tayberry & Elderflower and White Cranberry & Pomegranate. Both come in 32cl bottles and retail at £1.10.

A Mr T look-alike and friends gathered at the London Marathon to promote the launch of the Snickers advertising campaign, which is the first time Mr T has been on TV since 80s TV show The A-Team.

Gallaher has launched Benson & Hedges Black. Retailing at £4.49 for 20 cigarettes, it comes in the same slide pack as Benson & Hedges Silver.

Britvic has launched a £2 million marketing campaign for Robinsons Fruit Shoot that includes radio and online ads. The push aims to reinforce the message that the brand contains no artificial flavours and colours.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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