In brief

04 May, 2007

Walkers is rolling out Sensations Corn Chips in Sweet Chilli & Coriander and Cream Cheese & Cracked Black Pepper flavours. The launch will be supported by a 1.5 million TV ad campaign .

Belgravia & Tobago has extended its range of premium cordials with the launch of Tayberry & Elderflower and White Cranberry & Pomegranate. Both come in 32cl bottles and retail at 1.10.

A Mr T look-alike and friends gathered at the London Marathon to promote the launch of the Snickers advertising campaign, which is the first time Mr T has been on TV since 80s TV show The A-Team.

Gallaher has launched Benson & Hedges Black. Retailing at 4.49 for 20 cigarettes, it comes in the same slide pack as Benson & Hedges Silver.

Britvic has launched a 2 million marketing campaign for Robinsons Fruit Shoot that includes radio and online ads. The push aims to reinforce the message that the brand contains no artificial flavours and colours.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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