In brief

04 May, 2007

Walkers is rolling out Sensations Corn Chips in Sweet Chilli & Coriander and Cream Cheese & Cracked Black Pepper flavours. The launch will be supported by a 1.5 million TV ad campaign .

Belgravia & Tobago has extended its range of premium cordials with the launch of Tayberry & Elderflower and White Cranberry & Pomegranate. Both come in 32cl bottles and retail at 1.10.

A Mr T look-alike and friends gathered at the London Marathon to promote the launch of the Snickers advertising campaign, which is the first time Mr T has been on TV since 80s TV show The A-Team.

Gallaher has launched Benson & Hedges Black. Retailing at 4.49 for 20 cigarettes, it comes in the same slide pack as Benson & Hedges Silver.

Britvic has launched a 2 million marketing campaign for Robinsons Fruit Shoot that includes radio and online ads. The push aims to reinforce the message that the brand contains no artificial flavours and colours.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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