Top Tip

04 May, 2007

I find the best tip to get on well in this business is always be a friendly face as no one will buy willingly from someone they dislike. As a wine importer and distributor, it's important to show retailers you are there to sell them wines, but also to re assure them your interests lie in helping them grow as a business with added support on POS or  price breaks at larger volumes. Taking a different approach and helping others to grow their business is really key to success.

Mark Habbershaw, Vinoceros , ­Cornwall

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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