Cape and Chile on top
Published:  18 May, 2007

Morrisons will sell more South African and Chilean wine if the price of Australian wine rises, according to wine trading manager Stuart Purdie.

Speaking at the Morrisons spring tasting, Purdie said consumers were likely to look to other countries if Australian wine prices rise too much.

He said: "If we lose the chance to have promotional activity around Australia and deals it will be South Africa or Chile that consumers look to. I think they are going to be bigger than Australia in the UK. It will be interesting to see."

Morrisons has added more wines to its The Best range, bringing the total number sold under that label to 18.

There are also additions to the supermarket's Organics range; an Argentin ian Bonarda/Sangiovese and Chardonnay, a Chilean Sauvignon Blanc and a Corbières 2002.

Purdie said: "I think organics have changed in terms of quality now. I think the danger was 18 months ago was they were not so good, but they've improved since then."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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