In Brief

18 May, 2007

Drinkaware raises a cool sum

The Drinkaware Trust has raised £2.7 million in its first year through donations from drinks retailers, producers and pub companies. Interim chief executive Kevin Byrne sa id the news mean s the charity is on course to hit this year's fundraising target of £3 million. He add ed: "We hope the generosity of our current supporters will persuade others to come on board to help us tackle problem drinking and encourage people to enjoy alcohol in a safe and responsible way."

Intelligence service launch

The WSTA has joined forces with Wine Intelligence to launch a n intelligence service with information about the habits of wine consumers. Reports will be circulated every three months to WSTA members and a summary given to the press , the first being released the week before the London International Wine & Spirit Fair.

Australian style range

Constellation has launched Melbourne Lounge, a range of wines "inspired by the style bars of urban Australia", to be stocked in multiples and specialist off-licences from August. The range, which consists of a Cabernet/Merlot, Chardonnay/Pinot Grigio and a rosé at £5.99, is targeted at women aged 25 -35. The wine is the first to be launched following Constellation's WineNation research, and will be supported by a £3 million marketing investment.

Cocktails: Freestyle

PLB has launched a range of ready-made cocktails called Freestyle. Six mixes - containing only the alcoholic ingredients needed for each cocktail - make up the range, including Tequila Sunrise, Piña Colada and Black Russian. Each 70cl bottle contains 14 servings and comes with a plastic measuring glass. Neck tag booklets explain how to make the basic cocktail plus more elaborate versions.

Port hotel planned

The Fladgate Partnership, owner of Taylor's, Fonseca, Croft and Delaforce, is set to open a five star port-themed hotel in Vila Nova de Gaia, Portugal, in 2009. The Yeatman Hotel will overlook the Douro River and will have 84 rooms, an infinity pool, two restaurants and a wine spa - the first of its kind in Portugal.

Arts society seeks members

The Wine Trade Arts Society is seeking new committee members to help run exhibitions for amateur and professional artists from the wine and spirit sector. New committee member Nicolla Greaves sa id she hope s individuals or organisations from the trade w ill sign up and help continue the 40-year-old society. For more information call 0207 089 3819 or e-mail

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Is blended Scotch overshadowed by single malt in retailers?

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