Britvic has a soft spot for Irish market

18 May, 2007

Magners' parent company C&C Group is selling its soft drinks division to Britvic for e250 million.

The deal means Britvic will acquire a stable of products including Ballygowan water, Club soft drinks, MiWadi squash and Energize Sport, along with bottling and distribution rights to the Pepsi and 7Up brands in the Republic of Ireland and Northern Ireland.

Irish C&C Group said it agreed to the sale so it could concentrate its business on its most successful brand, Bulmers cider, sold as Magners in Britain. The move will also enable the company to focus on its spirits and liqueurs portfolio which includes Tullamore Dew whiskey and Carolans Irish Cream, according to chief executive Maurice Pratt.

Britvic said the deal would be funded entirely by borrowing and completed

by Aug 31, pending approval by Irish competition authorities. No significant operational changes or job cuts are planned.

Paul Moody, Britvic chief executive, said: "This is an important acquisition for Britvic as we seek to expand the business both within the UK and by selective international expansion.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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