S&N takes complementary approach

18 May, 2007

Scottish & Newcastle's The Biggest Round campaign is now under way in major multiples, running until the end of August.

The campaign will promote six S&N UK brands: Bulmers Original, Strongbow Sirrus, Jacques, Foster's Twist, Kronenbourg Blanc and Kronenbourg Premier Cru through a programme tailored to suit individual consumer tastes. Consumers are encouraged to discuss their brand preferences. A suitable S&N UK brand will then be offered along with a suggestion of complementary foods.

Sampling points can be found in branches of Tesco, Asda, Sainsbury's, Co-op and Somerfield stores. Convenience stores such as Nisa, Thresher, Budgens and Bargain Booze are also taking part.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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