S&N takes complementary approach

18 May, 2007

Scottish & Newcastle's The Biggest Round campaign is now under way in major multiples, running until the end of August.

The campaign will promote six S&N UK brands: Bulmers Original, Strongbow Sirrus, Jacques, Foster's Twist, Kronenbourg Blanc and Kronenbourg Premier Cru through a programme tailored to suit individual consumer tastes. Consumers are encouraged to discuss their brand preferences. A suitable S&N UK brand will then be offered along with a suggestion of complementary foods.

Sampling points can be found in branches of Tesco, Asda, Sainsbury's, Co-op and Somerfield stores. Convenience stores such as Nisa, Thresher, Budgens and Bargain Booze are also taking part.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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