Beer in brief

18 May, 2007

Tiger Beer UK has appointed Alan Gourdie managing director and current managing director Bennett Neo is taking Gourdie's job as general manager of Tiger's Singapore business.

Online planogram company Shelfmax is offering retailers the chance to win an upright sliding door chiller full of stock worth 800. Find out more at www.shopmax.co.uk.

Cornish brewer St Austell is launching its flagship ale Tribute in cans next month .

Rugby clubs London Wasps and Leicester Tigers will go head to head in the Heineken Cup Final at Twickenham on May 20, and the trophy will be visiting local supermarkets during the week before .

InBev's Brazilian brand Brahma is sponsoring the TrocaBrahma festival from July 26-29, featuring UK and Brazilian music and urban art.

Sierra Nevada Pale Ale, imported by Vertical Drinks, is sponsoring the American Pavilion at the Cannes International Film Festival.

Scottish & Newcastle UK is screening a follow-up to its Total First Pint Refreshment ad for Strongbow.

The new ad shows two cider drinkers saying "aaaah" for a long time after they take their first sip of Strongbow, while their lager-drinking friend looks on, bored. The campaign breaks nationally on May 21, and is part of a 27 million marketing budget for Strongbow this year. The brand will also be running its Strongbow Ciderhouse at summer festivals around the country.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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