Black's back with major campaign

18 May, 2007

Diageo is ploughing £2 million into a new ad campaign for Guinness .

A TV ad w ill show words describing Guinness - such as "velvety" - being poured into a glass then surging and settling to form a pint of the black stuff.

The campaign also includes press, outdoor and digital advertising .

Senior brand manager Steve Hamilton said: " This new advertising campaign aims to increase consumer awareness of Guinness over the summer period and make the black stuff top-of-mind as consumers head out to enjoy barbecues ."

Guinness slipped out of the top 10 beer brands in OLN's Brands Report, compiled with Nielsen, in February.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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