Black's back with major campaign

18 May, 2007

Diageo is ploughing 2 million into a new ad campaign for Guinness .

A TV ad w ill show words describing Guinness - such as "velvety" - being poured into a glass then surging and settling to form a pint of the black stuff.

The campaign also includes press, outdoor and digital advertising .

Senior brand manager Steve Hamilton said: " This new advertising campaign aims to increase consumer awareness of Guinness over the summer period and make the black stuff top-of-mind as consumers head out to enjoy barbecues ."

Guinness slipped out of the top 10 beer brands in OLN's Brands Report, compiled with Nielsen, in February.




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter