In brief

18 May, 2007

Black Bottle Blended Scotch Whisky has become the official whisky of Scottish horse racing for 2007. The link-up will include trackside advertising and branding in hospitality areas. The whisky will also be sold in all bars at Musselburgh and Ayr racecourses during race days.

Maxxium UK has scooped two accolades at the Marketing Awards Scotland 2007. Managing director Huw Pennell was awarded Marketer of the Year, and The Famous Grouse's 16-year partnership with Scottish rugby won in the Sponsorship Excellence category.

Ian Macleod Distillers has relaunched its website, www.ianmacleod.com. It now includes updated sales information on individual brands, pack shots, advertising examples and downloadable pdf sales presentations.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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