In brief

18 May, 2007

Black Bottle Blended Scotch Whisky has become the official whisky of Scottish horse racing for 2007. The link-up will include trackside advertising and branding in hospitality areas. The whisky will also be sold in all bars at Musselburgh and Ayr racecourses during race days.

Maxxium UK has scooped two accolades at the Marketing Awards Scotland 2007. Managing director Huw Pennell was awarded Marketer of the Year, and The Famous Grouse's 16-year partnership with Scottish rugby won in the Sponsorship Excellence category.

Ian Macleod Distillers has relaunched its website, It now includes updated sales information on individual brands, pack shots, advertising examples and downloadable pdf sales presentations.

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Dressing to impress

We’ve all had impressed on us the idea that we mustn’t judge a book by its cover. It’s one we tend to repeat at opportune moments, while singularly failing to follow it when buying books, or anything else.

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Is blended Scotch overshadowed by single malt in retailers?

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