Cool customers get a Pimm's treat

18 May, 2007

Frecco has teamed up with Diageo to create an ice-cube for Pimm's.

Each cube contains a slice of fresh orange, cucumber and min t and will be available from the end of May in packs of 10 . It has already secured listings in Waitrose, Tesco and Asda.

"Anyone for Pimm's? used to mean searching the fridge for a cucumber, the fruit bowl for an orange, and how many of us have mint growing freely in our gardens? Thanks to Frecco that's all now taken care of," a spokeswoman said.

Relax with a glass of Pimm's and Frecco Ice on the OLN stand (K62) every evening at the LIWSF from 5pm.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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