Cool customers get a Pimm's treat

18 May, 2007

Frecco has teamed up with Diageo to create an ice-cube for Pimm's.

Each cube contains a slice of fresh orange, cucumber and min t and will be available from the end of May in packs of 10 . It has already secured listings in Waitrose, Tesco and Asda.

"Anyone for Pimm's? used to mean searching the fridge for a cucumber, the fruit bowl for an orange, and how many of us have mint growing freely in our gardens? Thanks to Frecco that's all now taken care of," a spokeswoman said.

Relax with a glass of Pimm's and Frecco Ice on the OLN stand (K62) every evening at the LIWSF from 5pm.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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