Walkers creates another Sensation

18 May, 2007

Walkers is backing the launch of its Sensations Corn Chips with a £1.5 million TV ad campaign.

Running throughout May, the ad features brand ambassadors Charlotte Church and Gary Lineker. It is the second Walker s ad that the duo have starred in together.

Independent retailers can also get their hands on in-store display units for the new range, which comes in Sweet Chilli & Coriander and Cream Cheese & Cracked Black Pepper flavours. Both flavours are available in packs of 175g (rrp £1.49), 105g (rrp 99p) and 35g (rrp 40p).




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COMMENT

There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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