It's a Wonder full life at Selfridges

18 May, 2007

Selfridges is opening a fine wine and ­spirits shop that will offer customers a personal shopping service.

Located in Selfridges' Oxford Street store, the 2,000sq ft retail space will open on May 26.

A Wonder Bar will open at the same time, featuring a self-serve wine jukebox with more than 50 types of wine available by the glass.

There will also be table service from a team of expert wine waiters, headed by Selfridges' new sommelier Dawn Davies, who previously worked as head ­sommelier in The Ledbury restaurant in London's Notting Hill.

The shop and bar are the first two elements of the project, with a third - the Wonder Room - scheduled to open in early autumn. The room will sell luxury items including jewellery, watches and gifts.

Senior wine buyer Andrew Willy, who has changed his surname to Hawes, left Selfridge s at the end of 2006 and has been appointed general manager of McKinley Vintners. "After a career buying and selling wine in a retail environment I relish this new opportunity to gain a broader view of the wine trade and take responsibility for running a company," he said.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter