Top Tip

18 May, 2007

Never underestimate the draw of an own-label wine, especially if the label is quirky or amusing. Display it near the till and it provides an excellent conversation opener for your customers. Our own-label bears the name of our park and highlights that this is Last of the Summer Wine country.

We buy a variety of back-label only French wines from Booker which are really affordable and also enjoyable. Our customers tend to buy them not only as original souvenirs and gifts, but also as a regular everyday wine to drink.

In case anyone thinks we are being deceivingly unpatriotic, another of our best-sellers is a locally produced range of fruit wines from Splash Winery.

Hazel Peaker, Holme Valley Camping and Caravan Park, Thongsbridge, West Yorkshire

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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