A rosso by any other name
Published:  18 May, 2007

Italian winemaker Luigi Mancini was having so much trouble selling wine in London that he gave up on his own language, states a recent Reuters news story.

"Faced with sceptical restaurateurs he switched the label on his white wine to the more familiar French name to win them over.

'Pinot Nero is not well known, while Pinot Noir is,' he said." True enough. But then us thickies in the UK always thought it was a red wine.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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