Brands bring wine to TV

Mateus and Blossom Hill will be supported with TV ad campaigns this summer. First Drinks Brands is investing £1.5 million on a TV commercial for its Mateus rosé Shiraz.

Mateus and Blossom Hill will be supported with TV ad campaigns this summer.

First Drinks Brands is investing £1.5 million on a TV commercial for its Mateus rosé Shiraz. Featuring pink penguins, it will run for six weeks on Channel 4 and ITV featuring the strapline: Anyone can do cold and pink, no one does rosé like Mateus.

Senior brand manager Anthony Habert said: "By advertising during programmes such as the F-Word, we reach our target audience of young, female drinkers."

First Drinks will target consumers at Channel 4 Taste festivals as part of its push.

Percy Fox is supporting Blossom Hill with a £1 million marketing campaign, breaking on July 2 and running for four weeks on Channels 4 and 5, ITV2, Sky One, E4, Film 4, UK Food and Bright Ideas.

Blossom Hill will also be the official wine of the Wimbledon tennis tournament this year.