Horseshoe kicks out Ruddles' oak

01 June, 2007

Greene King has revamped premium ale Ruddles with a new label design, in which a horseshoe replaces the beer's trademark oak tree.

The horseshoe is the symbol of England's smallest county, Rutland, which is where the ale originated.

Greene King's take-home and export director Neil Jardine said: "Ruddles is the ultimate beer drinker's bitter. The new design has the distinctiveness Ruddles drinkers love and the horseshoe highlights the beer's rural, Rutland heritage. We hope

the

stand-out created by the branding will attract new real ale fans to try this

beer."

The new look has already rolled out to all the major supermarkets in 50cl bottles and 4x50cl cans, as well as in 4x50cl bottles in Waitrose and 12x50cl bottles in Majestic.

Ruddles is also planning a marketing campaign for the coming year, including sponsoring county shows.




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