Alize gets a trend- setting redesign

01 June, 2007

Cognac-based spirit Alizé is relaunching in revamped packaging.

Alizé Red, Alizé Gold and Alizé Wild will be rolled out in a slimmer, taller bottle featuring a redesigned logo. The label will also feature a description of each variant on the front of the bottle.

Brand manager Karen Lucking said: "Alizé's core consumers are fashion conscious and often trend-setting so it's important that we continually develop the brand to ensure it is not only fresh but also always forward looking."

The new packs will be introduced in early June, with plans to repackage Alizé Rose and Alizé Bleu later in the year. "The new design has also allowed us to clearly communicate the different fruit and Cognac combinations of the three variants and further improve their stand out from other brands," Lucking added.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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