Alize gets a trend- setting redesign

01 June, 2007

Cognac-based spirit Alizé is relaunching in revamped packaging.

Alizé Red, Alizé Gold and Alizé Wild will be rolled out in a slimmer, taller bottle featuring a redesigned logo. The label will also feature a description of each variant on the front of the bottle.

Brand manager Karen Lucking said: "Alizé's core consumers are fashion conscious and often trend-setting so it's important that we continually develop the brand to ensure it is not only fresh but also always forward looking."

The new packs will be introduced in early June, with plans to repackage Alizé Rose and Alizé Bleu later in the year. "The new design has also allowed us to clearly communicate the different fruit and Cognac combinations of the three variants and further improve their stand out from other brands," Lucking added.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter