ABK6 Cognac 50cl range unveiled

01 June, 2007

United Brands is rolling out its ABK6 Cognac in 50cl bottles.

The brand aims to distance itself from the traditional perception of Cognac through its "modernised presentation and bottle design", according to a spokesman. It is aimed at young consumers who are new to the Cognac category.

The new 50cl range will cover VS Premium (rrp £15.99), VSOP Super Premium (rrp £29.99) and XO Grand Cru (rrp £59.99).

Domaine de Chez Maillard, which produces ABK6 on its estate in Petite Champagne, unveiled its new Cognac range Le Réviseur at the LIWSF. The single estate range is made up of VS, VSOP, a four-year-old Napoleon and 20-year-old XO.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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