Glen Grant's new clean crisp design

01 June, 2007

Campari is launching Glen Grant Single Malt in redesigned packaging.

The new look bottle is slimmer than the original with a longer, narrower neck and the words "distilled in tall slender stills" have been engraved around the bottom.

A spokesman said: "Glen Grant is distilled in narrow stills which refines the spirit by repeated distillation, in turn producing a more lightly coloured whisky. This inspired the new design with Campari wanting a sleek, fresh bottle that was easy on the eye."

Campari, which acquired Glen Grant in 2006, commissioned Essex-based O-I to design the bottle. Colin Mason, spirits manager at O-I, added: "Glen Grant is renowned for its clear colour and pure taste; we believe the clean, crisp bottle design reflects these values and also helps it stand out on the shelf."

Bookmark this

Site Search


What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know