Promotion gets the Go Ahead!

01 June, 2007

United Biscuits UK is rolling out an on-pack promotion for

Go

Ahead!

Running for 12 weeks, the competition features a prize for three people to go on a 10,000 shopping spree accompanied by singer Louise Redknapp, as well as winning an overnight stay in a top London hotel.

Every promotional pack will also have a coupon for 5 off a Toni & Guy haircut.

The push will be backed

by ads in newspaper supplements and women's weekly and monthly titles. There will also be a consumer sampling campaign of 700,000 Raspberry Fruit Bakes, with each sample pack including a competition entry and a 30p off coupon for the next purchase of go ahead!

United Biscuits has launched Multigrain Hula Hoops, made from a combination of rice flour, maize flour and wheat bran.

They will be available in Cheese & Onion and Salt & Vinegar.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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