Promotion gets the Go Ahead!

01 June, 2007

United Biscuits UK is rolling out an on-pack promotion for

Go

Ahead!

Running for 12 weeks, the competition features a prize for three people to go on a 10,000 shopping spree accompanied by singer Louise Redknapp, as well as winning an overnight stay in a top London hotel.

Every promotional pack will also have a coupon for 5 off a Toni & Guy haircut.

The push will be backed

by ads in newspaper supplements and women's weekly and monthly titles. There will also be a consumer sampling campaign of 700,000 Raspberry Fruit Bakes, with each sample pack including a competition entry and a 30p off coupon for the next purchase of go ahead!

United Biscuits has launched Multigrain Hula Hoops, made from a combination of rice flour, maize flour and wheat bran.

They will be available in Cheese & Onion and Salt & Vinegar.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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