Promotion gets the Go Ahead!

01 June, 2007

United Biscuits UK is rolling out an on-pack promotion for

Go

Ahead!

Running for 12 weeks, the competition features a prize for three people to go on a 10,000 shopping spree accompanied by singer Louise Redknapp, as well as winning an overnight stay in a top London hotel.

Every promotional pack will also have a coupon for 5 off a Toni & Guy haircut.

The push will be backed

by ads in newspaper supplements and women's weekly and monthly titles. There will also be a consumer sampling campaign of 700,000 Raspberry Fruit Bakes, with each sample pack including a competition entry and a 30p off coupon for the next purchase of go ahead!

United Biscuits has launched Multigrain Hula Hoops, made from a combination of rice flour, maize flour and wheat bran.

They will be available in Cheese & Onion and Salt & Vinegar.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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