Wine gums lighten up

01 June, 2007

Cadbury Trebor Bassett has launched Maynards Wine Gums Light to target health-conscious consumers.

Containing half the sugar and 30 per cent fewer calories than a standard pack, it comes in 42g rolls (rrp 42p) and 180g bags (rrp 1.39).

Kate Harding, acting head of customer relations, said: "A third of shoppers are now actively managing their sugar intake and increasingly looking for healthier alternatives that still taste delicious.

"This launch will generate interest among adult shoppers looking for that permissible treat."

The launch will be backed by in-store POS, PR activity and a nationwide sampling campaign.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter