Italian spa water balances minerals

01 June, 2007

Premium natural mineral water Suio has been added to Chartered Brands' portfolio.

Suio, according to senior brand value manager Jo Halliday,

is one of the few bottled waters on the market that contains no nitrates. It has a low sodium content and is naturally high in magnesium and calcium, which

makes it "one of the top mineral waters available to consumers in terms of its natural balance of good minerals", says Halliday .

Suio

comes from a spa

in a protected mountain area in central Italy.

Suio director Dr Steven Devine said: "We want people to start thinking about not just drinking healthily, but which waters they are choosing."




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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