Smoothie transition for relaunch

01 June, 2007

PJ Smoothies is relaunching with

new packaging. The brand overhaul is designed to help differentiate PJ's from other Smoothies brands on the market.

Three new flavours will join the range - Look Sharp, containing gingko ; Rainforest Acai, containing

acai, mangoes and red grapes, and Black & Blue.

The packaging has been redesigned to communicate the ideas of "sociability, fun, youth and vibrancy," a spokesman said.

There will also be a repositioning of some existing SKUs. What a Night has replaced Daily Detox and Energy Boost has added

yerb a

mate mixed with peaches, pineapples and passion fruit.

PepsiCo marketing director Will Ghali said: "Growth of the brand is incremental to the category as the brand is pulling in younger, more mainstream consumers who are taking smoothies into new drinking occasions and creating further opportunities for growth."

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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