Top Tip

01 June, 2007

As many of you may already know, customer

service is absolutely paramount when dealing with retail customers. A happy, satisfied customer is one who will keep coming back and buying again. This is true for both retail shops and internet transactions. Having staff that are enthusiastic about what they are selling as well as being able to deal with that inevitable awkward customer with a smile makes the world of difference. You are much more likely to get new customers through word of mouth from a satisfied customer so bend over backwards to help them where you can.

Noel Hirst, Le Bon Vin, Sheffield

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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