Alternative wine packaging part of Tesco's greener thrust

01 June, 2007

Recyclable materials go on shelf as supermarket aims for sustainability

Tesco is to put wine packaged in Tetra Pak, PET and plastic pouches on its shelves this August as part of a major plan

to cut waste and encourage recycling.

The supermarket giant has been working with big brand owners to develop greener packaging for wines, which will be trialled in selected stores.

Speaking at a London wine fair briefing, Wine Packaging - Innovation and Environment, Tesco category manager

Jason Godley said: "Prevention is the key for a more sustainable future. We need to think 'reduce, re-use and recycle'."

Burgundy-based negociant-producer Boisset launched wines in Tetra Pak in the UK in 2006

but many retailers have beenáslow to stock

any alternatively-packaged wine.

Ehrmanns is now offering its Arniston Bay range in the e-pak, a plastic pouch in a range of sizes.

Godley said he would wait to see customer reaction to the new packaging before committing fully to stocking the products. Tesco aims to cut packaging by a quarter on all products it stocks by 2010 and says all Tesco-branded packaging will carry labels which say exactly how the packaging can be recycled by the end of 2008.

The

chain is also urging suppliers to put similar information on their labels.

Godley said: "Please think about this today, not tomorrow. Customers need good information to make the right choices."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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