Smaller bottles for responsible sharing

01 June, 2007

Two distributors are

to release 50cl wine ranges.

PLB is developing a range of 50cl ­alternatives to 75cl bottles

which will be marketed with a responsible drinking message - if two people share the bottle, they will not exceed the daily alcohol units recommended by the government.

Marketing head Claire Summersby said: "We are looking at 50cl as a new format as part of drinking responsibly.

"If you share it between two people and the wine is under 12 per cent abv then neither of you goes over your limit. You don't have to worry about knowing what your limit is.

"Retailers have introduced 50cl but they haven't given the consumer a reason to buy it," she added.

Buckingham Vintners is launching a

brand called 50cl

with the strapline Perfect for Two to Share.

Two wines from Chile's Central Valley - Sauvignon Blanc 2007 and Cabernet Sauvignon 2006 - will only be available in the smaller size, priced £2.99.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter