Pink Elephant goes to the beach

15 June, 2007

Pink Elephant wine has signed up to sponsor beach volleyball. The

Portuguese rosť's logo featured on the clothes of British Olympic hopefuls Kerri Olding (left) and Vikki Palmer at the recent National Students' Cup event in Brighton. Bill Rolfe, director of brand owner 10 International, said: "The reason we wanted to get involved with beach volleyball is it fits perfectly with the brand profile for Pink Elephant. We hope to be sitting watching these girls in the final at Horse Guards Parade in 2012."




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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