Pink Elephant goes to the beach

15 June, 2007

Pink Elephant wine has signed up to sponsor beach volleyball. The

Portuguese rosÚ's logo featured on the clothes of British Olympic hopefuls Kerri Olding (left) and Vikki Palmer at the recent National Students' Cup event in Brighton. Bill Rolfe, director of brand owner 10 International, said: "The reason we wanted to get involved with beach volleyball is it fits perfectly with the brand profile for Pink Elephant. We hope to be sitting watching these girls in the final at Horse Guards Parade in 2012."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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