MARKET MONITOR A graphic guide to the off-trade

15 June, 2007

How much are people drinking?

Beer drinking per head dropped by 0.2 per cent to 127.8 litres a year in the UK between 2001 and 2006, while wine drinking grew 4.8 per cent and spirits stayed still, according to market analyst Datamonitor. The company forecasts that beer drinking will fall even more - by 0.3 per cent to 126 litres per year - by 2011. Spirits are expected to stay stagnant at around 5 litres per person, but wine is to increase by 2.7 per cent to 37 litres per person in 2011. Consumer markets analyst Matthew Adams said: "Health concerns, along with changing alcoholic drinks preferences, are having an impact on consumption. Favourable attitudes to moderation are on the rise as consumers seek to both keep their consumption in check and also spread it out over the course of the week in a 'continental' type approach."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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