Lanson navigates publicity maze

15 June, 2007

Champagne Lanson is launching an outdoor ad campaign - its first since 1985 - to encourage people to drink Champagne on more informal occasions.

The summer campaign , titled Why Not, will run from June 18 to July 15, and the winter push from Nov 19 to Dec 16.

Poster ads will be shown at landmark sites and tube stations in London and on screens at Manchester, Leeds and Edinburgh railway stations and Birmingham International Airport.

Lanson will also be sponsoring five events this summer. As well as continuing its association with Wimbledon and the Royal Albert Hall, the brand has also signed up to be the official Champagne supplier to the Tour de France, Newmarket Racecourse and the Edinburgh Military Tattoo.

Paul Beavis, UK marketing director of Champagne Lanson, said: "We share the same values of excellence and distinction and, ultimately, we are all dedicated to bringing immense enjoyment to all."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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