Lanson navigates publicity maze

15 June, 2007

Champagne Lanson is launching an outdoor ad campaign - its first since 1985 - to encourage people to drink Champagne on more informal occasions.

The summer campaign , titled Why Not, will run from June 18 to July 15, and the winter push from Nov 19 to Dec 16.

Poster ads will be shown at landmark sites and tube stations in London and on screens at Manchester, Leeds and Edinburgh railway stations and Birmingham International Airport.

Lanson will also be sponsoring five events this summer. As well as continuing its association with Wimbledon and the Royal Albert Hall, the brand has also signed up to be the official Champagne supplier to the Tour de France, Newmarket Racecourse and the Edinburgh Military Tattoo.

Paul Beavis, UK marketing director of Champagne Lanson, said: "We share the same values of excellence and distinction and, ultimately, we are all dedicated to bringing immense enjoyment to all."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter