Wine brand hopes for web full house

15 June, 2007

Blue Nun has teamed up with Foxy Bingo to launch

online bingo

at bluenunbingo.com.

The site went live this month

and in July and August

Blue Nun will run a neck collar promotion on

a million bottles of wine, giving customers a free £5 play.

Mark Chapman, finance director of Blue Nun's UK distributor Ehrmanns, said: "Blue Nun will join other major brand owners, including the Mirror Group and P&O Ferries, who target an adult female audience, so it's a great way for us to recruit new users.

"Online bingo is perceived to be very much at the fun end of the gambling spectrum - stakes are low and many women go on to chat to friends via chatrooms while they play. The free £5 play is exactly that. "




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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