Wine brand hopes for web full house

15 June, 2007

Blue Nun has teamed up with Foxy Bingo to launch

online bingo

at bluenunbingo.com.

The site went live this month

and in July and August

Blue Nun will run a neck collar promotion on

a million bottles of wine, giving customers a free 5 play.

Mark Chapman, finance director of Blue Nun's UK distributor Ehrmanns, said: "Blue Nun will join other major brand owners, including the Mirror Group and P&O Ferries, who target an adult female audience, so it's a great way for us to recruit new users.

"Online bingo is perceived to be very much at the fun end of the gambling spectrum - stakes are low and many women go on to chat to friends via chatrooms while they play. The free 5 play is exactly that. "




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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