Banrock Station goes even greener

15 June, 2007

Banrock Station is giving away a garden makeover worth £10,000 from Ground Force presenter Charlie Dimmock, in its latest on-pack promotion.

The Win a Garden Makeover competition - part of Constellation's £5 million consumer campaign for the Australian brand - will run throughout the summer on Shiraz/Mataro and Colombard/Chardonnay.

Ads with the strapline: Good Earth, Fine Wine, will run in The Mail on Sunday, The Telegraph Magazine and Homes & Gardens Magazine.

Clare Griffiths, VP brands marketing, Constellation Europe, said: "Everything Banrock Station does supports its unique positioning around caring for the environment and this has struck a chord with consumers." The brand is continuing its 18-month link-up with The Eden Project with the release of the new Banrock Station Garden.

It is also working in partnership with the group to build a garden at the Hampton Court Palace Flower Show.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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