VOX SHOP

15 June, 2007

Are price-marked packs attractive to customers?

"They're excellent. People think they're getting a bargain. We always try to stock as many price-marked packs as possible. When customers can see the price they don't think they're getting ripped off, and products sell much faster."

Ian Love

Eskview Wines, Musselb urgh

Mid Lothian

"It's not something that would work in our environment. Price-marked packs are more suitable for the supermarkets ."

Paul Young

Imbibros Wine & Spirit Merchant, Godalming, Surrey

"We have our own offers so we don't stock price-marked packs. Our beer selection is

diverse

and the more unusual ones

we stock are rarely price-marked. "

Ben Murray

Luvians Bottle Shop

St Andrews

"We stock hundreds of price-marked packs . It's giving a little bit back to the customer and inspires confidence. They show we're not exploiting the price and not ripping them off."

Barbara Kasper

Party Beers, Liverpool

"We don't stock them as a rule because cash and carries don't lower the price. Unless we can get a good deal from the cash and carry it eats into my profits - we're only a small independent."

Judy Rishman

Dukes of Ingleton, Carnforth Lancashire

9059




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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