VOX SHOP

15 June, 2007

Are price-marked packs attractive to customers?

"They're excellent. People think they're getting a bargain. We always try to stock as many price-marked packs as possible. When customers can see the price they don't think they're getting ripped off, and products sell much faster."

Ian Love

Eskview Wines, Musselb urgh

Mid Lothian

"It's not something that would work in our environment. Price-marked packs are more suitable for the supermarkets ."

Paul Young

Imbibros Wine & Spirit Merchant, Godalming, Surrey

"We have our own offers so we don't stock price-marked packs. Our beer selection is

diverse

and the more unusual ones

we stock are rarely price-marked. "

Ben Murray

Luvians Bottle Shop

St Andrews

"We stock hundreds of price-marked packs . It's giving a little bit back to the customer and inspires confidence. They show we're not exploiting the price and not ripping them off."

Barbara Kasper

Party Beers, Liverpool

"We don't stock them as a rule because cash and carries don't lower the price. Unless we can get a good deal from the cash and carry it eats into my profits - we're only a small independent."

Judy Rishman

Dukes of Ingleton, Carnforth Lancashire

9059




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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