Catch-all approach for Thatchers Gold

15 June, 2007

Thatchers has launched a trade and consumer press and poster campaign for Thatchers Gold and has revamped the cider's labels to give it more shelf standout. Point of sale materials have also been refreshed.

The ad campaign is targeted at "discerning cider drinkers" of both sexes, young and old, according to managing director Martin Thatcher.

He said: "The Gold brand has been well established in both the on- and off-trade over recent years, however in an increasingly competitive marketplace it was time to give Gold a makeover and bring it to the attention of new drinkers ready to move up from their existing premium or over ice brand."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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