Catch-all approach for Thatchers Gold

15 June, 2007

Thatchers has launched a trade and consumer press and poster campaign for Thatchers Gold and has revamped the cider's labels to give it more shelf standout. Point of sale materials have also been refreshed.

The ad campaign is targeted at "discerning cider drinkers" of both sexes, young and old, according to managing director Martin Thatcher.

He said: "The Gold brand has been well established in both the on- and off-trade over recent years, however in an increasingly competitive marketplace it was time to give Gold a makeover and bring it to the attention of new drinkers ready to move up from their existing premium or over ice brand."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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