Languedoc takes first step in AOC

14 June, 2007

A single Languedoc AOC has been approved, encompassing wines produced from the French/Spanish border all the way to Nîmes and covering the entire Languedoc and Roussillon AOC classified vineyards.

Red wines will be required to contain at least two core red grape varieties such as Carignan, Cinsault, Mourvèdre and Syrah plus up to 10 per cent of secondary varieties.

Main white grape varieties permitted in AOC Languedoc include Grenache Blanc, Clairette, Marsanne and Rousanne, with a small proportion of secondary varieties such as Viognier and Ugni Blanc permitted.

The first wines to carry the new appellation will be from the 2007 vintage.

Jean-Benoît Cavalier, president of the AOC Languedoc body, said: "This enormous and long-awaited project will open up a significant range of commercial prospects and economic benefits to each producer." Philippe Coste, president of Languedoc interprofessional body CIVL, added: "In addition, it will allow négociants and growers to bring a new offering to both the domestic and international brand markets."

The creation of Languedoc AOC follows research into the Languedoc-Roussillon's key markets to identify specific flavour profiles and consumer trends.

Results of the research will be unveiled in a seminar at Vinexpo on June 18, in room 231, hall two.

CIVL has created a marketing campaign for the new appellation.

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