Courvoisier joins hunt for go-getters

15 June, 2007

Beam Global is linking up with the Observer to launch a marketing campaign for Courvoisier that will fast-track the careers of 500 members of the public.

Applicants will be selected by a panel of judges across

10 business fields, such as

media, sport, entertainment and retail. A list of the final line-up will be published in the Observer magazine.

In November, one entrant from each of the categories will be singled out as a "Courvoisier The Future 500 One-to-Watch" and will be invited to go on an all-expenses-paid trip to Jarnac in France where Courvoisier is made.

Marketing manager Jeanette Edwards said: "As the UK's number one Cognac, we have a responsibility to drive value and attract a new younger consumer. Getting into The Future 500 network will be the ultimate accolade for people who thrive on their professional success."

Applicants aged 25 to 40

can submit themselves, or be nominated, for consideration at CVTF500.com.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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