Web trap is spun for Reyka

15 June, 2007

Reyka Vodka has created three digital ads to target UK consumers.

Marking the brand's first above-the-line activity spend in the UK, the ads will feature Icelandic singer Hafdis Huld. Running throughout June and July, the

1 million campaign will include static and interactive banner ads on internet sites, competitions to win a trip to Iceland and a

website www.reyka.com.

The campaign is designed to target 25-35 year old high frequency web-users who are traditionally difficult to reach, according to a spokesman.

Brand director Elwyn Gladstone adds: "People are getting fed up with pretentious vodka advertising. Iceland has huge relevancy to our target consumers and we wanted to give them the Reyka view on what Iceland is, the response so far has been phenomenal."




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter