Web trap is spun for Reyka

15 June, 2007

Reyka Vodka has created three digital ads to target UK consumers.

Marking the brand's first above-the-line activity spend in the UK, the ads will feature Icelandic singer Hafdis Huld. Running throughout June and July, the

£1 million campaign will include static and interactive banner ads on internet sites, competitions to win a trip to Iceland and a

website www.reyka.com.

The campaign is designed to target 25-35 year old high frequency web-users who are traditionally difficult to reach, according to a spokesman.

Brand director Elwyn Gladstone adds: "People are getting fed up with pretentious vodka advertising. Iceland has huge relevancy to our target consumers and we wanted to give them the Reyka view on what Iceland is, the response so far has been phenomenal."




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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