Soplica Vodka packs a punch

15 June, 2007

Soplica Vodka is sponsoring a series of boxing events in the UK which will broadcast live on Sky Sports.

The sponsorship will be the Polish vodka brand's first large-scale exposure to a TV audience, and marks the beginning of a year of marketing and PR activity designed to raise awareness of the brand in the UK.

Soplica will be supporting the sponsorship with newspaper competitions and local marketing. Michal Gierak, joint managing director of Ocean Spirits, said: "We believe that involvement in a major sporting event is a great way of supporting our listings by exposing the brand to a larger number of consumers. We are confident that Soplica brand recognition and sales will benefit greatly."

The first Soplica-sponsored boxing match between Barry Morrison and Colin Lynes took place on June 8, with Lynes winning the title of British Light Welterweight Championship.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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