WKD lined up for summer TV ads

15 June, 2007

Beverage Brands is rolling out another burst of TV advertising for WKD.

Entitled Sunset, the ad will air across the country for a five-week period on Channel 4, Channel 5 and satellite channels during programmes such as Big Brother, P rison Break and The Friday Night Project.

It is targeted at 18 to 25-year-old men and shows a couple sitting on a deserted beach when the woman dreamily says: "Tell me what you're thinking". After pondering the question, the man shatters her romantic illusions with the reply: "I was wondering who can swim faster, a horse or a dog."

It will also be shown in cinemas nationwide during showings of summer releases such as Grindhouse and Hostel 2.

Marketing director Karen Salters said: "The ad demonstrates the cheeky side of the brand and, in time-honoured fashion, raises a smile with everyone who sees it. Like the previous executions in the 'Have You Got A WKD Side' campaign, the ad shows how typically thoughtless men can be and we know this is something that our consumers can relate to."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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