WKD lined up for summer TV ads

15 June, 2007

Beverage Brands is rolling out another burst of TV advertising for WKD.

Entitled Sunset, the ad will air across the country for a five-week period on Channel 4, Channel 5 and satellite channels during programmes such as Big Brother, P rison Break and The Friday Night Project.

It is targeted at 18 to 25-year-old men and shows a couple sitting on a deserted beach when the woman dreamily says: "Tell me what you're thinking". After pondering the question, the man shatters her romantic illusions with the reply: "I was wondering who can swim faster, a horse or a dog."

It will also be shown in cinemas nationwide during showings of summer releases such as Grindhouse and Hostel 2.

Marketing director Karen Salters said: "The ad demonstrates the cheeky side of the brand and, in time-honoured fashion, raises a smile with everyone who sees it. Like the previous executions in the 'Have You Got A WKD Side' campaign, the ad shows how typically thoughtless men can be and we know this is something that our consumers can relate to."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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